Packaging is more than just a protective shell in the retail market. The way your product is displayed on store shelves shows your brand in front of customers. It tells the brand story to the customer and shows what the product values inside it. That is why choosing the right retail box for your product is very important. This is where custom retail boxes come in, a perfect fit of product, and well represented. 

In this blog, we will discuss Why Custom Retail Boxes Matter for products and explain how to choose the right custom retail packaging. 

Steps To Choose The Right Custom Retail Box

The following are some steps that will help you choose the right retail product packaging:

• Understand The Purpose Of Your Retail Packaging

It is important to define what your retail packaging needs to achieve. Retail boxes serve several purposes. They protect the product and present it. They provide information about the products. By understanding what your packaging goals are. You can easily choose the right retail box packaging for your product. 

• Choose The Box Type For Your Product

When it comes to retail packaging, the shape of the box matters. Pick the box styles that are fit for stores. The following are some box types:

• Tuck Top: It flaps tuck in. It is easy for small items.
• Window Box: It clears the top to show products (great for candy).
• Tray with Sleeve: It slides off. It is fancy for gifts.
• Counter Display:  It holds multiple items easily. It is perfect for checkout.

Like, a cosmetic brand uses a window box for the display of cosmetics in different colors. 

• Choose The Right Material

The material changes the whole look and feel of the product packaging. It not only protects the product but also shows customers that the product inside it is worthwhile. Below are commonly used materials for retail packaging:

• Cardboard: It is Lightweight and versatile. It is best for retail displays.
• Corrugated Board: It is durable. Most commonly used for heavy products.
• Rigid Board: It is a premium option for luxury packaging. It is strong and luxurious.
• Kraft Paper: It is environmentally friendly. And it is perfect for natural or organic brands. 

• Choose The Best Printing  Method According To Needs

Printing is important to make the box stand out. Use safe inks for printing. Add finishes that match your product. Some most commonly used printing are

• Digital Printing: Quick for small runs.
• Offset Printing: Sharp for big orders.

• Focus On Brand Identity

Your retail box is a visual ambassador of your brand. Everything from design to printing is very important. Add your logos and the design of your brand to your box to make your brand recognizable in the market. Add features that show what your brand is about. Your packaging is like a meetup of customer and owner, so it must be good. A great retail packaging is very important because it tells what your brand is about and what it cares about. 

• Choose Sustainable Packaging

Green boxes are loved by every customer in this era. Buyers prefer brands that show care for the planet. Use natural and recyclable materials for your custom retail packaging. Use natural inks and water-based coating to be environmentally friendly.

• Add Shelf-Smart Features

Add shelf features in the box to enhance the box's appearance. Like 

• Windows: Let customers see it.
• Handles: Easy to grab.
• Stackable: For neat shelves.
• Easy Open: No struggle for shoppers.

• Consider Practicality And Functionality

A retail box should not only be beautiful, but it has to be practical, too. It should be easy to open. Easy to handle and carry. And easy to store. A good retail packaging solution balances a premium look with strength.

• Keep Cost-Effectiveness In Mind

While designing your retail packaging box, keep your budget in mind. Choose your budget-friendly custom packaging. Do not spend too much on retail packaging. Keep a balance between budget and quality. Use affordable materials and finishes. 

• Test A Sample

Before ordering a large number of retail boxes. Test one box. Whether it holds the product securely. Is it best for the product or not? Are the logos and style on it good? Is it good for retail purposes? Before making sure everything is well, then order in bulk. Always ask customers for their feedback to improve your box's strength and style.

Wrapping Up

Custom retail boxes are the best buddy of products. Your product in your retail box on store shelves is a big stage moment. It is like an in-store advertisement of your brand. So the retail packaging must be like that it shows the product's quality and represents the products well. 

Ready to make your retail packaging. Use custom retail packaging wholesale and make your product stand out on the shelves of the store. 

At The Custom Boxes, we provide completely customized retail boxes with free shipping.