Pet owners increasingly prefer CBD as a “natural” alternative to traditional veterinary medications, driving market growth. This preference stems from concerns over pharmaceuticals and a cultural emphasis on holistic care. CBD aligns with this ethos, making it a top choice for anxiety, itchiness, and recovery.

The market’s growth is fueled by alignment with human wellness trends. As consumers embrace CBD, they seek similar products for pets, leading to demand for premium, organic, and broad-spectrum formulas. Brands market CBD as part of a “clean pet diet,” avoiding processed chemicals.

The “natural” label can be misleading, as many CBD products lack rigorous testing. Some studies find discrepancies between labeled and actual potency, leading to calls for stricter labeling. Interactions with medications require veterinary guidance, challenging self-administration trends.

Pet owners’ preference for natural solutions continues to grow, with a significant percentage stating they’d consider CBD if recommended by a vet. This presents opportunities for high-quality products and vet partnerships. Market Research Future’s natural vs. traditional veterinary care analysis explores consumer preferences and strategies to bridge vet and owner perspectives.